Alexander Assies has spent nearly a decade working inside the iGaming industry, not writing about it from the outside. He started at ground level in Malta in 2016, moved through technical and SEO roles, spent two years inside one of the world’s largest poker operations, and has since built an independent body of work focused on honest, player-first analysis of online gambling. That career path matters because it shapes how he approaches every piece of content he produces: with operational context, not just surface-level research.
Professional Background
Alexander’s career in iGaming spans from 2016 to the present, covering roles at Media Skunkworks as a Dutch Media Executive and Technical SEO QA specialist, PokerStars (TSG) as a Senior Technical Support Specialist and Trainer from 2018 to 2020, and Coherentes.com as a Link Building Specialist and Editor from 2020 to 2022. Since 2022, he has operated through Assies.biz as a writer, editor and responsible gambling advocate, contributing to platforms including Casino.nl, iGamingNuts.com and Eerlijkovergokken.nl, the latter of which he founded himself. iGamingNuts
His work covers multiple areas of the iGaming sector, including technical support, SEO, content strategy and responsible gambling initiatives, giving him a broad, practical understanding of how the industry operates across different functions. iGamingNuts
That range of experience is relevant. Most iGaming content is produced by writers who have never worked inside an operator, a support team or a compliance workflow. Alexander has. He understands licence conditions, wagering requirement mechanics, player verification processes and the gap between how casinos market their products and how those products actually behave.
Areas of Specialisation
iGaming Content and Casino Analysis
Alexander writes in-depth casino reviews, bonus evaluations, regulatory analysis and industry commentary. His reviews assess licencing, terms transparency, withdrawal reliability, responsible gambling tooling and software quality, based on hands-on testing rather than operator-supplied briefings.
Responsible Gambling and Player Protection
This is the area where Alexander has consistently invested the most professional attention. He approaches the industry with the firm position that gambling should remain entertainment and never a financial solution, and his published work reflects a consistent emphasis on sustainability, transparency and player protection. He founded Eerlijkovergokken.nl as an independent Dutch-language resource built specifically on that principle. iGamingNuts
Regulatory and Market Trends
Alexander closely follows regulatory changes, operator strategies, player behaviour patterns and emerging technologies, and he translates complex industry dynamics into clear, practical analysis. His published articles include assessments of responsible gambling standards across global operators, sports betting player retention strategies and the role of hybrid intelligence in data-heavy industries. iGamingNuts
Published Work
Alexander’s byline appears across several established iGaming platforms. Selected published titles include:
- Navigating Bonus Pitfalls in the iGaming Industry (iGamingNuts.com)
- The Most Responsible Casinos and Betting Companies in the World (iGamingNuts.com)
- Maximising Engagement: Five Key Techniques for Increasing Player Retention in Sports Betting Sites (iGamingNuts.com)
- Why Hybrid Intelligence is Vital in a Data-Driven Era (iGamingNuts.com)
- Betting Brilliance: The 7th Edition of the Bookmaker Awards (iGamingNuts.com)
His work has been produced for audiences in the UK, Netherlands, Poland and other regulated markets, with content tailored to licensing environments specific to each jurisdiction.
Editorial Standards and Independence
Alexander does not accept sponsored placements, paid rankings or commercial arrangements that influence editorial outcomes. Casino reviews and operator assessments are based on independent testing and publicly verifiable information, including licence status via official regulatory registers, published terms and conditions, and documented player feedback.
Where a product has changed since a review was originally written, content is updated with a clear revision date. Factual errors, when identified, are corrected without alteration of the publication record.
His personal site, Eerlijkovergokken.nl, operates with no affiliate relationships by design. The site exists specifically to give him the freedom to write about all aspects of iGaming without taking any client’s interests into account. That separation between commercial work and independent commentary is intentional, and it informs the analytical tone he brings to everything he publishes. LinkedIn
Approach to Responsible Gambling
Every piece of content Alexander produces that touches on gambling products includes accurate information about odds, house edge, wagering requirements and, where relevant, the availability of self-exclusion tools and national support services. He does not produce content that normalises problematic gambling behaviour or presents gambling as a reliable source of income.
His commitment to responsible gambling advocacy has been consistent across every role he has held since entering the industry in 2016. That consistency is not a content policy adopted for compliance purposes. It reflects a position he has held and applied throughout his career. iGamingNuts
Contact the Author
For editorial enquiries, review requests, fact-checking queries or professional collaboration, Alexander can be reached via:
LinkedIn: linkedin.com/in/alexander-a-04379650
Response times are typically within two to three business days. Unsolicited commercial pitches or requests for paid placements will not receive a reply.